This week’s assignment was to do a business model canvas on the Apple iPod. Of course with my advanced age (or just not being cool) I had to ask my son exactly what an iPod did. Obviously, I’m not listed in the customer segment of the business model canvas.
Of course, my son knew everything about the iPod and with his help we quickly filled in the business model canvas below. He knew everything you could do with it, where to get music downloads, what they should cost and how to interface with our PC. Most importantly he very much recognized the Apple brand name (kudos to Apple marketing). He new what he was using was (at the time) the latest technology and good quality.
My concern with the current state of the business model canvas is that competition in this area is high and with iPod getting most of their revenues from unit sales the tend line is on the downward slope. I’m sure that both Apple and several competitors are filling this void in the portable music market with newer products. What we are seeing today is that the iPod is in the end of the maturity stage of its product life cycle.
Chris
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