Inbound vs. Outbound Marketing
With the power of the internet, inbound marketing has been greatly enhanced. Just do a search and you have several options at your finger tips. The trick is to ensure that the right internet searches get customers to your website and looking at your products, not your competitors.
Can a company today survive only on inbound marketing? No, but if you are selling to a high tech using customer base it certainly helps your sales. They have better access/knowledge on how to search for what they are looking for. If your market is, for example, in home products for the elderly your web site may not get a lot of hits from this demographic.
What has happened over the last decade is that outbound marketing has started to include web sites along with the traditional marketing information. Not only are you getting your product in front of potential customers, but the outbound marketing material is essentially ‘assisting’ customers in their inbound marketing searches.
Chris
How has marketing changed in companies like yours? Inbound / outbound / or some mix?
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